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The methodological strategy of qualitative research uses non-numerical data to investigate and comprehend the complexity of social phenomena, human behavior, and experiences.   To find underlying meanings, patterns, and contexts, qualitative research collects and analyzes rich, descriptive data as opposed to quantitative research, which is more concerned with quantifiable variables and statistical analysis.   Insights […]

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A recent social listening report from Capstone-Intel showed that in terms of preference from Filipino social media users, GCash has received over 40.1 percent satisfaction while Maya garnered 19.3 percent preference. However, in terms of social media reach, Maya has received 136,999,285, higher than the 62,975,335 reach of GCash   Capstone-Intel Corporation is a high-impact […]

The post Data: GCash gets 40% preference than Maya, but Maya gains 136M wider reach compared to GCash appeared first on Capstone-Intel.